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What Makes Us Different
POPOTE MEDIA Social Media Monitoring. is redefining social media analytics by giving corporations, marketers, public relations agencies and advertisers the intelligence and insight needed to make smarter business and strategic decisions. POPOTE MEDIA brings business intelligence to social media, providing instant and unlimited access to all social media conversations to quickly see what's happening, why it's happening, and who's driving the conversations.
Through the use of contextual text analytics and data mining technology, POPOTE MEDIA collects data from blogs, Twitter, social networks, messages, boards, wikis and major new sources. We give you the ability to quickly discover the tone of the conversations and identify sentiment by gender, age and location.
Learn more about our power features »
LISTEN | Learn how we can help you
The social media landscape is busy and plenty of noise. This makes it a challenge to identify and monitor the conversations happening on blogs, social networks, forums, micro-blogging services, news sites, and more. POPOTE MEDIA lets you listen to millions of conversations about your brand and products in real-time without having to spend time to set up a query, profile or project.
MEASURE | See how POPOTE works
In real-time, track and measure campaigns, brands, products and sentiment (positive, negative or neutral), and provide additional context by analyzing results over time, as well as comparisons with competitors.
ENGAGE | More about building Buzz
Identify the people driving the conversations, and understand who they are, their interests and their authority/relevance to your brand or products. This lets you engage with key influencers and opinion leaders to build, nurture and manage relationships. POPOTE MEDIA automatically provides authority and reach scores for these individuals based on a variety of factors such as inbound links, social bookmarks, comments and other activities.
What, When, Where, Who and Why
Get Insight into the conversations, who's involved and where they are taking place. Then, determine the impact on your company's products and brands, and if needed, make adjustments to your communications, marketing or sales plans.