Opportunity: Internship at POPOTE Media

POPOTE MEDIA is looking for a highly motivated individual with experience and a passion for social media, blogging, micro-blogging and community participation leadership for a short term assignment (3 months). This position is full time with allowances and benefits, including attendance at Social Media, blogging and industry-specific conferences

Job Description – Intern

Popote Media is looking for a highly motivated individual with a passion for social media, blogging, micro-blogging, graphic design and community participation leadership for a short term assignment (3 months). This position is full time with allowances and benefits, including attendance at Social Media, blogging and industry-specific conferences.

Essential Duties & Responsibilities

• Manage Social Media marketing campaigns and day-to-day activities including:
  • Curate relevant content to reach the audience most likely to buy from you.
  • Write editorial content
  • Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
  • Conduct online advocacy and open stream for cross-promotions.
  • Develop and expand community and/or blogger outreach efforts.
  • Participate in design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, and blog).
  • Design, create and manage promotions and Facebook ad campaigns.
  • Compile report for management showing results (ROI).

• Become an advocate for the Company in Social Media spaces, engaging in dialogues and answering questions where appropriate.
• Demonstrate ability to map out marketing strategy and then drive that strategy proven by testing and metrics.
• Implement a proactive strategy for capturing customer online reviews. Monitor online ratings and respond accordingly.
• Monitor trends in Social Media tools, applications, channels, design and strategy.
• Identify threats and opportunities in user generated content surrounding the business, report to appropriate management.
• Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the Social Media campaigns.
• Monitor effective benchmarks for measuring the impact of Social Media programs. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.

Qualifications and Experience

• Possesses knowledge and experience in the tenets of traditional marketing. Marketing degree is welcomed but not required with relevant work experience.
• Demonstrates creativity and documented immersion in Social Media. (Give links to profiles as examples).
• Proficient in content marketing theory and application. Experience sourcing and managing content development and publishing.
• Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound.
• Displays in-depth knowledge and understanding of Social Media platforms and their respective participants (Facebook, Twitter, Google+Local, YouTube, Instagram, Pinterest etc.) and how each platform can be deployed in different scenarios.
• Maintains excellent writing and language skills.
• Enjoys a working knowledge of the blogging ecosystem relevant to the Company’s field.
• Displays ability to effectively communicate information and ideas in written and video format.
• Exceeds at building and maintaining sales relationships, online and off.
• Is a Team player with the confidence to take the lead and guide other employees when necessary. (ie: content development, creation and editing of content, and online reputation management).
• Makes evident good technical understanding and can pick up new tools quickly.
• Maintains a working knowledge of principles of SEO including keyword research. Highly knowledgeable in the principles of “Search and Social”.
• Possesses functional knowledge and/or personal experience with WordPress.
• Demonstrates winning Social Customer Service techniques. Possesses great ability to identify potential negative or crisis situation and apply conflict resolution principles to mitigate issues.

Application Process:

At POPOTE MEDIA, we do things differently*. To apply for this job, please send us the following information:

• A CV in pdf* format
• A covering letter in pdf* format

 

Additional Information:

Posted: January 21, 2012

Type: Full-time

Deadline of Submission: January 25, 2014

 

Sound like a career you’d like to pursue?

Send your resume and cover letter in PDF* via: info@popote.co.tz