Heineken Nyama Choma Festival Case study

Case One
Social Media Activation:   Heineken Experience before Nyama Choma Festival

Brief:

Online activation of offline fans into online fans

Solution:

Active push on twitter about the Heineken experience at Nyama Choma.

Result:

Heineken-Likes-before-nyama-choma-festival-popote-media

Case Two
Social Media Activation:   Heineken Experience during Nyama Choma Festival

Brief:

Online activation of online fans to offline fans on ground event

Solution:

During event, the festival was live on twitter page

Result:

Heineken-twitter

Case Three
Social Media Activation:   Heineken Experience after Nyama Choma Festival

Brief:

Online activation thanking and reminding fans about Heineken experience.

Solution:

Thank you note to all consumers and partners was posted via twitter and text message.

Precision Air Case study

Case One
Social Media Activation

Brief:

Development of Online Presence

Solution:

Facebook Fan Page Activation for Precision Air.

Result:

precision-fb

Case Two
Social Media Activation

Brief:

Interact with public on Tanzania’s fastest growing Social Media Platform.

Solution:

Twitter Page for Precision Air.

Result:

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