Brand Positioning and Strategy
- Marketing Communication Strategy.
- E-Commerce, Mobile Commerce, Lead Generation and Loyalty Strategies.
- Brand and Digital Identity Audits
- Target Market Identification & Analysis.
- Consumer Role, Profile and Ambassador Identification.
Emerging Platform Strategy
- Mobile, Tablet and App Design and Development.
- Digital Signage and Touch Technology.
- Mobile Messaging.
- Digital Publishing.
- Advergaming, Branded Entertainment and Widgets.
- Digital Retail, POP and POS.
Consumer Engagement + Conversation
- Social Community Development.
- Social Network Management and Analysis.
- Buzz and Perception Monitoring.
- Reputation Management.
- Corporate Communications.
- Press and Blogger Relations.
Integrated Campaign Strategy
- Media Research, Analysis, Planning and Buying.
- Search Engine Planning, Buying + Optimization (SEO / PPC / Mobile).
- Multi-lingual, Geo-targeted, Local Search Strategies.
- Display, Blog, Rich Media and Mobile Advertising.
- Print, Television, Radio and Digital Out-of-Home Advertising Email, Affiliate, Guerilla and Direct Marketing.
- Sponsorships, Contests, Sweepstakes and Viral Campaigns.
Brand Storytelling and Visual Identity
- Big Ideas.
- Concept Platform Creation
- Campaign and Destination Creative.
- Consumer Engagement and User Experience Design.
- Content Planning and Editorial Calendar.
Business and Functional Requirements
- Architecture and Prototyping.
- Flowcharts / Wireframes / Sitemaps.
- CMS, E-Commerce and Custom Integration.
- Database and Application Development.
- Rich Media, Animation and Interactivity.
- Project Management and Quality Assurance.
- Website Development.
Research Metrics & Analysis
- Consumer Research, Insights and Target Market Analysis.
- Demographic, Geographic, Psychographic and Behavioral Research.
- Media Research, Analysis and Strategy Development.
- Benchmarking, Multi-variant and A/B Split Testing and Optimization.
- Site, Mobile, Social and Overall Campaign Analytics.
- User Path and Conversion Tracking.
- Integrated Campaign Reporting.